PPC or pay-per-click is a type of online advertising in which the advertiser pays only when the ad is clicked upon. It refers to any means of advertising on the web, in which an advertiser pays a certain amount of money to the publisher, usually per click of an advertisement. It also provides a mechanism to track and report on the ads that receive traffic as well as other actions.

Pay-per-click is one of the most cost-effective ways to promote your business online. The beauty of PPC advertising is that you only pay for results. If a user clicks on your ad, you only pay a fraction of a cent each time they click on it. This can result in huge savings with little risk. By monitoring your campaign and adjusting your strategy, you can effectively control how much your business spends and what kind of response rate you achieve.

If you are in the business of offering paid search services to a variety of clients, you ought to have a well-defined understanding of what your competition is up to. In case you are not aware, your competition is anyone offering similar services as yours. To survive in this highly volatile industry, you need to keep an eye on the latest developments to widen your customer base and increase revenue with each passing day. In other words, the importance of Pay Per Click (PPC) marketing can never be underestimated.

You might have been wondering why we have emphasized so much on PPC. The reason is that it helps you to learn about your competitors and their strategies for targeting specific keywords. It will also help you to understand where they have been focusing their energies and efforts on.